inthDecimal’s Staas: Programmatic Will Become a Strong Opportunity for Small Business Owners (Street Fight)
“A lot of the tools around the ecosystem have not really been built to scale for the small business owner, and they still require a lot of sophistication in understanding how to buy and sell media. The opportunity is in looking at how some of these platforms are evolving,” said NinthDecimal president David Staas about shifting trends in location-based marketing and audience targeting.
Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (VentureBeat)
Home Team is designed to let Windows Phone users share recommendations for home maintenance professionals — plumbers, doctors, babysitters, gardeners, and more — with contacts. The app lets users create a trusted “team” of professionals and share their information with family, friends and coworkers.
Raise Report: Thumbtack, Premise, Ibotta Score Big funding (Street Fight)
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Thumbtack, Premise, and Ibotta.
Foursquare, Google, Facebook Execs Say Mobile Commerce Will Get More Personalized (New York Business Journal)
As mobile commerce evolves, expect to see more personalized offers, better integration of apps with in-store beacons, and companies like Facebook, Google, and Foursquare trying to bring us to products and places as seamlessly as possible.
Amazon Becomes the Not-Quite-Everything Store as It Bans Sale of Apple and Google Streaming Devices (Forbes)
By the end of the month, Amazon will stop selling video-streaming devices from Apple and Google, which compete with Amazon’s own gadgets. New listings for Apple TVs and Google Chromecasts are also no longer allowed.
Don’t Care About Couponing? You Will Soon — Whether You Like It or Not (The Next Web)
Jochem Vroom: Currently, the key to success in the couponing industry is connecting with consumers so seamlessly that during their “Zero Moment of Truth” (when decisions are made before making an online purchase), they’re delivered exactly what they want. But recent technological developments may turn this process on its head.
“A lot of the tools around the ecosystem have not really been built to scale for the small business owner, and they still require a lot of sophistication in understanding how to buy and sell media. The opportunity is in looking at how some of these platforms are evolving,” said NinthDecimal president David Staas about shifting trends in location-based marketing and audience targeting.
Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (VentureBeat)
Home Team is designed to let Windows Phone users share recommendations for home maintenance professionals — plumbers, doctors, babysitters, gardeners, and more — with contacts. The app lets users create a trusted “team” of professionals and share their information with family, friends and coworkers.
Raise Report: Thumbtack, Premise, Ibotta Score Big funding (Street Fight)
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Thumbtack, Premise, and Ibotta.
Foursquare, Google, Facebook Execs Say Mobile Commerce Will Get More Personalized (New York Business Journal)
As mobile commerce evolves, expect to see more personalized offers, better integration of apps with in-store beacons, and companies like Facebook, Google, and Foursquare trying to bring us to products and places as seamlessly as possible.
Amazon Becomes the Not-Quite-Everything Store as It Bans Sale of Apple and Google Streaming Devices (Forbes)
By the end of the month, Amazon will stop selling video-streaming devices from Apple and Google, which compete with Amazon’s own gadgets. New listings for Apple TVs and Google Chromecasts are also no longer allowed.
Don’t Care About Couponing? You Will Soon — Whether You Like It or Not (The Next Web)
Jochem Vroom: Currently, the key to success in the couponing industry is connecting with consumers so seamlessly that during their “Zero Moment of Truth” (when decisions are made before making an online purchase), they’re delivered exactly what they want. But recent technological developments may turn this process on its head.
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